Marketing Designer

Position Details

• Job Type: Permanent Full Time
• Closing Date: September 23, 2026
• Salary: $3,331.50 - $3,582.54/Bi-Weekly
• Hours of Work: 35 hours per week
• Schedule: Monday-Friday, 8:30am to 4:30pm
• Union: CUPE 905 FT Clerical and Technical
• Vacancy Type: Existing
• Physical Location: City Hall
• Department: Recreation
• Posting Date: September 9, 2026
• Work Location Type: Hybrid (eligible for City’s Alternative Work Arrangement policy)

Position Overview

Under the direction of the Recreation Supervisor, Marketing Services, the Marketing Designer is responsible for supporting the end-to-end implementation of marketing strategies across all channels to increase awareness of and participation in recreation programs, services, and events. This includes, but is not limited to, creating, coordinating and maintaining design elements and copy for print, digital, web, email, and social media platforms.

The Marketing Designer is responsible for the layout and production of promotional literature and publications, including the Recreation Guide; supports social media and website administration; conducts market research/benchmarks; develops visual identity artwork and guidelines for signage at recreation facilities; and liaises with external vendors to source marketing materials.

Responsibilities

• Creates, coordinates and maintains the design and copy for marketing materials across all traditional and digital channels, including print, digital, web, email, and social media platforms, in adherence to branding and accessibility standards.
• Responsible for the extraction, design, layout, and production of departmental long form print and digital publications, including the seasonal Recreation Guide, to adhere with the program planning critical path. Liaises with the publisher and provides all necessary files.
• Conducts market research/benchmarks, identifies audience preferences and scans competitor strategies to make recommendations regarding marketing and design trends/best practices, and develops design concepts to support the marketing and communication of projects.
• Researches, recommends, sources and procures marketing and promotional products that resonate with the department’s target audience and user groups, while adhering to budget allocation.
• Assists with creating, editing and auditing recreation program titles and descriptions.
• Develops marketing materials needed for media packages, including Public Service Announcements and Council packages, as well as departmental reports, projects, and initiatives.
• Participates in strategy sessions to contribute to the development of targeted marketing plans.
• Assists with developing artwork, guidelines, and procedures for visual identity (e.g., signage, marketing displays, staff uniforms) at recreation facilities, and helps conduct audits to ensure compliance and consistency.
• Provides social media administration support, including designing, writing, and scheduling posts; replies to comments and answers questions through DMs on various platforms, and flags and/or escalates issues to Supervisor; tracks insights and engagement.
• Conducts on-site coverage of recreational programs and events, including video filming and editing, copywriting for social media, and posting on various channels.
• Provides website maintenance, including designing graphic elements and webpage layouts, writing and scheduling content; updating fees, creating accessible documents and forms; tracking insights; and posting emergency notices and service disruptions.
• Liaises with department staff regarding the marketing of programs, services and events; prepares and coordinates promotional marketing materials required to support community outreach at events.
• Works closely with departmental staff to review recreation program content ensuring published information is current, accurate, and consistent; flags issues to Supervisor.
• Participates in client meetings, marketing related committees, and taskforces as assigned.
• Liaises with external vendors and service providers to establish specifications, source quotes, create mock ups, review proofs, and coordinate production and delivery of marketing materials in consultation with clients and Supervisor, following corporate procurement policies.
• Assists with monitoring the department’s marketing email inbox and reviews/actions marketing service requests.

About the City

Vaughan is one of Canada’s fastest-growing cities with significant projects such as the Vaughan Metropolitan Centre, the Cortellucci Vaughan Hospital, and the North Maple Regional Park. The City is an equal-opportunity employer committed to fostering a diverse, inclusive, and welcoming workplace, valuing collaboration and teamwork, and offering flexible work arrangements and a family-focused benefits package emphasizing work-life balance, learning, and growth opportunities.